Top 100 Companies in CSR

In a Forbes article they rank the top 100 companies by Reputation Institute.

THE FULL RANKING:

2013 Rank Company 2013 CSR RepTrak®
1 Microsoft 72.97
2 The Walt Disney Company 72.83
3 Google 72.71
4 BMW 72.14
5 Daimler (Mercedes-Benz) 70.65
6 Sony 69.49
7 Intel 69.32
8 Volkswagen 69.29
9 Apple 69.21
10 Nestlé 69.00
11 LEGO Group 68.77
12 Rolex 68.45
13 Canon 68.02
14 Kellogg Company 67.90
15 Johnson & Johnson 67.80
16 Colgate-Palmolive 67.62
17 Danone 67.25
18 IBM 67.09
19 Philips Electronics 67.03
20 Honda Motor 67.03
21 Toyota 66.96
22 Adidas Group 66.90
23 Michelín 66.75
24 L’Oréal 66.66
25 Hewlett-Packard 66.51
26 Samsung Electronics 66.50
27 The Coca-Cola Company 66.43
28 Amazon.com 66.26
29 Procter & Gamble 66.16
30 Ferrero 66.15
31 Giorgio Armani Group 66.14
32 Volvo Group 66.13
33 Bridgestone 65.98
34 Deutsche Lufthansa 65.93
35 Electrolux 65.91
36 Siemens 65.86
37 IKEA 65.84
38 Oracle 65.72
39 Eli Lilly 65.64
40 Marriott International 65.60
41 SAS (Scandinavian Airlines) 65.60
42 Goodyear 65.55
43 3M 65.54
44 Whirlpool 65.43
45 General Electric 65.42
46 FedEx 65.33
47 Barilla 65.30
48 Abbott Laboratories 65.28
49 Kraft Foods 65.26
50 Dell 65.25
51 Singapore Airlines 65.20
52 Cisco Systems 65.20
53 Pirelli 65.18
54 HJ Heinz 64.95
55 Nintendo 64.91
56 Heineken 64.86
57 LG Corporation 64.74
58 LVMH Group (Moët Hennessy-Louis Vuitton) 64.69
59 Nokia 64.65
60 Bayer 64.59
61 Panasonic 64.53
62 Roche 64.51
63 General Mills 64.50
64 Toshiba 64.38
65 Unilever 64.15
66 Marks & Spencer Group 64.10
67 British Broadcasting Company (BBC) 63.96
68 Diageo 63.94
69 Nike 63.90
70 Bristol-Myers Squibb 63.81
71 Swatch Group 63.77
72 Ford Motor 63.76
73 Airbus 63.69
74 Fujifilm 63.68
75 Xerox 63.50
76 UPS 63.49
77 ACER 63.35
78 Carlsberg Group 63.31
79 DuPont 63.09
80 eBay 63.09
81 Hertz Global Holdings 63.04
82 Starbucks Coffee Company 62.97
83 Suzuki Motor 62.96
84 Qantas Airways 62.95
85 GlaxoSmithKline 62.79
86 Boeing 62.72
87 Sharp 62.57
88 Peugeot-Citroen 62.57
89 H&M 62.46
90 Air France-KLM 62.38
91 Lenovo Group 62.23
92 Hitachi 61.95
93 General Motors Company 61.94
94 Pfizer 61.77
95 Nissan Motor 61.76
96 Fujitsu 61.50
97 British Airways-Iberia (International Airlines Group) 61.33
98 Zara (Inditex) 61.16
99 PepsiCo 61.04
100 Bacardi 60.67

Written by

Dave Pflieger is currently the CEO of Island Air and previously the President and CEO of Silver Airways. Previously, Dave Pflieger was the CEO & Managing Director of Air Pacific (later Fiji Airways). Before joining Air Pacific, Mr. Pflieger was a Founding Officer and Senior Vice President at Virgin America from 2004 to 2010.